Beverage Industry

Johnnie Walker Double Black

October 10, 2011

Johnnie Walker Double BlackDiageo plc expanded the Johnnie Walker brand with the introduction of Johnnie Walker Double Black. Based on Johnnie Walker Black Label, this whisky features the same smoky characteristic, but is amplified with more flavor, the company says. Its flavor profile was achieved by blending select single malts from Johnnie Walker’s reserves including both naturally smoky aged whiskies and whiskies matured in deep charred oak barrels. In addition to the smoky flavor, Double Black features notes of dried fruit, vanilla and spice, the company says. The limited-edition offering is available through the end of the year and retails for about $40 for a 750-ml. bottle.  

Diageo plc, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.johnniewalker.com
Distribution: National