Beverage Industry

Bowtie design

October 14, 2011
Budweiser Bowtie can

Budweiser revealed a new design for its can and secondary packaging. The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion. Budweiser’s new “bowtie” can and secondary packaging designs will be the global standard as the brand continues to expand internationally, the company says. Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique beechwood aging process and 135-year-long commitment to quality, it says. The packaging also will feature a quick response (QR) code to enable Budweiser to regularly communicate with consumers.