Beverage Industry

KonaRed Coconut Water

September 16, 2011

KonaRed Coconut WaterKonaRed introduced Coconut Water to its line of functional superfruit beverages in response to consumer demand for healthier beverages, the company says. KonaRed Coconut Water is made from the fruit of the coffee plant and water from young coconuts. The coffee fruit found in KonaRed Coconut Water contains antioxidants that are absorbed directly at the cellular level, helping to fight inflammation, prevent sickness and provide a long-lasting mood boost, the company says. By picking coconuts at the earliest stage of maturity, the beverage ensures the maximum amount of electrolytes, it adds. The hydrating beverage will be available at grocery and convenience stores in select markets Oct. 1 and will expand to additional markets in the coming months. A 16-ounce bottle of KonaRed Coconut Water has a suggested retail price of $2.99 to $3.49.

KonaRed, Kona, Hawaii
Telephone: 808/212-1553
Internet: www.konared.com
Distribution: Select markets