Beverage Industry

Collaborative design

September 12, 2011
Mako Vodka

Mako Brands LLC introduced Mako Vodka to the U.S. marketplace in select states. The product is packaged in flint Bordeaux-shaped bottles that are spray frosted and silk screened with a broad 360-degree navy-colored band overset with white graphics, which include the Mako shark logo and four classic nautical flags. To help create a package reflecting the beverage’s nautical theme and smooth taste, Mako contracted Saxco International, the company says. Saxco sourced and supplied a navy blue Stelcap with side shading and a Mako Shark logo design on top, augmented with an extended navy-colored skirt, which provides an enhanced look to the overall package design, it says. Additionally, Saxco provided white shipping cartons from International Paper with navy blue imprinting in six- and 12-pack configurations. Saxco also worked closely with BrandWest that designed the graphics and label for the bottles. The spray frosting and silk screening were completed by Hanes-Erie. The closure is provided by Amcor.