Beverage Industry

Collectible packaging

September 12, 2011
Collectible packaging

Xyience Xenergy drink launched its second limited-edition collector can, Xenergy Premium CranRazz, which features Jon “Bones” Jones, current Ultimate Fighting Championship light heavyweight titleholder. The company says that Jones is well-known among its key consumers, men ages 18 to 34, which will be an advantage for the sales of Xenergy CranRazz. The company also added a statement on the back of the 16-ounce can advising consumers not to mix Xenergy with alcohol.