Beverage Industry

Qream

August 29, 2011

QreamQream, a premium cream liqueur, was developed by Diageo in collaboration with Grammy Award-winning musician Pharrell Williams. Taking its “Q” from the word “queen,” the liqueur and its bottle was designed to celebrate the contemporary woman who wants to relax with friends after a hard day of work, Williams says. Qream is available in Strawberry Crème and Peach Crème varieties, which feature the flavors of fresh strawberries or peaches combined with natural cream and vanilla bean essences for a light, silky, fruity flavor profile, the company says. The beverage should be served chilled or over ice, according to the company, and has a suggested retail price of $29.99.

Diageo plc, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.qreamwithaq.com
Distribution: National