Beverage Industry

Snapple and Maroon 5 launch tea to benefit Feeding America

August 22, 2011

Tea Will Be LovedSnapple, a brand of Dr Pepper Snapple Group, Plano, Texas, teamed with pop-rock band Maroon 5 to develop a ready-to-drink tea named after one of the band’s hit singles. Inspired by the song “She Will Be Loved,” Snapple’s “Tea Will Be Loved” variety will donate the proceeds of products sold to hunger-relief organization Feeding America.

The gold-capped, limited-edition Snapple tea will be available at participating retailers nationwide beginning Sept. 1, and aims to provide 1.75 million meals to those in need. The tea is made of five different flavors, one chosen by each band member: pomegranate, orange, blackberry, raspberry and hibiscus.

“We traded in our instruments for lab coats and had the opportunity to take over the Snapple lab to craft our own tea,” said Adam Levine, lead vocalist for Maroon 5, in a statement. “After lots of taste-testing, we each chose our favorite flavor and combined them to create Snapple ‘Tea Will Be Loved’ to benefit Feeding America. We love it, and we’re excited for our fans to try it.”

As part of the partnership, Snapple and Maroon 5 will donate $250,000 to Feeding America. Feeding America is a network of more than 200 food banks that serve every community in the United States by distributing food and grocery products through more than 61,000 food pantries, soup kitchens, shelters and other emergency feeding centers. Feeding America serves more than 37 million Americans, including 14 million children and three million seniors.