Beverage Industry

Vampt

August 22, 2011

VamptVampt Beverage Corp. launched two new, agave-infused ready-to-drink (RTD) malt beverages: Vampt Smooth Talker and Vampt Midnight Warrior. The beverages are being marketed toward male urbanites looking for a premium RTD beverage that has less sweetness, more alcohol content and a refreshing taste, the company says. Both the nectarine-flavored Smooth Talker and citrus-flavored Midnight Warrior varieties have 8 percent alcohol by volume and are available in six-pack carriers of 12-ounce bottles as well as 16-ounce cans to serve the convenience store channel. Individual cans retail for $1.79 and the six-pack is sold for $8.99. The company expects to introduce additional flavors as distribution expands.

Vampt Beverage Corp., Seattle
Telephone: 866/725-0541
Internet: www.vampt.com
Distribution: Select markets