Beverage Industry

Fruitful imagery

August 15, 2011
Fruit Barrels

American Beverage Corp. and The Biondo Group collaborated to redesign the packaging for Little Hug Fruit Barrels. The brand identity and package design firm stated that the Little Hug packaging incorporates water and fruit imagery to articulate strong flavor, refreshment and energy cues. The new brand mark incorporates the barrel-shaped bottle as a discrete icon and the name Fruit Barrels, according to The Biondo Group.