Beverage Industry

New identity

August 15, 2011
Teas Ade

Cintron Beverage Group launched the new visual identity of the brand’s ready-to-drink teas and single-serve fruit juices. Cintron’s portfolio of non-carbonated beverages is now available in 23.5-ounce cans. The new identity was created to improve shelf stand out, showcase Cintron’s expanded flavor portfolio and enhance brand preference, the company says. Reflecting the historic logo and vibrant color schemes of Cintron, the redesigned packaging brings a cohesive, unified look and feel to the company’s global tea and fruit drink brand lineup, it says. The modernized design builds on elements of Cintron’s visual identity, including bold logotype lettering, fruit illustrations and natural imagery to underscore the tea and fruit drinks as a source of fruit, the company says.