Beverage Industry

Noho

August 8, 2011
Noho beverage

Noho — The Hangover Defense, owned by Dolce Bevuto, is formulated to hydrate the human body with the nutrients it loses while drinking alcohol, thus preventing a hangover, the company says. Adults are instructed to drink a 2-ounce bottle of Noho before their first alcohol beverage to pump their bodies full of the nutrients needed to prevent a hangover. Each bottle contains 4 calories and retails for $3.49.

Dolce Bevuto LLC, West Hollywood, Calif.
Telephone: 619/944-6477
Internet: nohodrink.com
Distribution: Select markets
Ingredients: Sodium, potassium, vitamin A palmitate, calcium lactate gluconate, iron glycinate, phosphorus amino acid chelate, magnesium gluconate, zinc gluconate, prickly pear fruit extract, ginger root extract, purified water, aloe vera gel, citric acid, potassium amino acid chelate, sodium citrate, potassium chloride, natural flavors, sodium chloride, sodium benzoate and potassium sorbate, sucralose, xanthan gum and FD&C Yellow No. 5.