Beverage Industry

Hennessy, KAWS announce new bottle design

July 18, 2011
Hennessy new bottle design

Hennessy announced its exclusive Hennessy V.S bottle collaborative project with world-renowned artist KAWS; The bottle will hit shelves in September.

A brand of LVMH Moet Hennessy Louis Vuitton S.A., Paris, Hennessy’s limited edition KAWS Hennessy V.S bottles will be adorned with signature KAWS artwork and will be individually numbered. The bottle marks the brand's first customized collaborative project in 2011. The Hennessy KAWS V.S bottle will be sold nationwide in 750-ml. sizes and will retail for $29.99. The new bottle design will debut later in July at a private launch event in New York City.

“Hennessy is a brand that not only prides itself on presenting the world with a quality variant, but also on creating out-of-the-box partnerships that heighten our consumer's experience," said Rodney Williams, senior vice president of business for Hennessy, in a statement. "We look forward to the feedback from not only from Hennessy loyalists but also KAWS eclectic fan base about this exciting partnership."

In addition to the limited-edition bottle, the duo will create multiple digital shorts, which will be distributed throughout the year. The first video teaser is available at www.myhennessy.us.