Beverage Industry

Social marketing

July 11, 2011
TGI Fridays Beer

Carrollton, Texas-based T.G.I. Friday’s developed a new Buy Your Friend A Beer Facebook application to complement its Better with Brew menu. By “liking” the Friday’s fan page and placing an order through the custom tab, Facebook users 21 years and older can buy their Facebook friends as many as five beers. Recipients receive an electronic gift card to redeem in the restaurant. Purchase price is set at $5, regardless of the recipient’s regional location, and is redeemable for any beer of choice, including a selection of regional craft beers; non-alcohol beverage or food item at any local T.G.I. Friday’s.