Beverage Industry

Carrying the torch

July 11, 2011
Coca-Cola torch

Together with musicians Dizzee Rascal, Eliza Doolittle, You Me At Six and a number of London 2012 athletic hopefuls, Atlanta-based The Coca-Cola Co. launched a campaign soliciting nominations of inspirational young people in the U.K. to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer. These young individuals, called Future Flames, will be recognized for the positive contributions they have made in their communities. Bands, athletes and inspiring young people who embody the types of people the Future Flames campaign aims to celebrate appeared and performed recently at a special event in West London. Through the rest of this summer, Coca-Cola will travel around the U.K. to encourage nominations of Future Flames as part of its summer Torch Tour.