Beverage Industry

Juicy new look

July 11, 2011
Trop50Pulp

Purchase, N.Y.-based PepsiCo’s Trop50 line of reduced-calorie juices re-launched in new clear, curvy bottles featuring pressure-sensitive labels from Mason, Ohio-based Spear USA. The new curves of the bottle are accented by a curvaceous new label from Spear USA that follows the contour of the bottle. The label features bold colors to complement the natural tones of the fruit juice, Spear USA says. The repackaged juice is available in 59-ounce bottles as well as single-serve 12-ounce bottles.