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Sports and energy find inspiration in ‘recovery’

New products look past the workout

July 11, 2011
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After years of focusing on energy and performance, “recovery” may be the new buzzword in the sports and energy segment.  New products are focusing on what happens after exercise rather than during the activity itself. A number of recent sports and energy products have addressed post-activity recovery: Gatorade G Series Pro 03 Recover platform includes a dairy-based Protein Recovery Shake and a Protein Recovery Drink that also has electrolytes and carbohydrates. The company suggests consuming the shake 20 to 50 minutes after activity and then an additional serving 2 hours later.

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