Beverage Industry

Bacardi helps troops ‘phone home’

July 5, 2011
Bacardi

Bacardi U.S.A., Coral Gables, Fla., brought back its “60 Second Cocktails” summer program that benefits the USO and its support of U.S. soldiers and their families. This year’s program combines simple and premium cocktail recipes with a program to donate prepaid international phone cards to deployed troops.

The company has committed to donate 1 million minutes to the USO’s Operation Phone Home, which delivers prepaid international phone cards to deployed troops to help them contact their loved ones. Consumers older than 21 can increase the total donation amount to a maximum of 1.5 million minutes through their participation in the “Make Every Minute Count Challenge” on Facebook.

The challenge is a guessing game that calls for players to identify “who posted what” on Facebook in a competition to see who knows their friends the best. For each 60-second game played on the social networking site, Bacardi U.S.A. will donate an additional 60 minutes in prepaid international phone cards for deployed troops, the company says.

“We have worked with the USO for the past two years and are excited to return for another summer season,” said Robert Bernstein, vice president of marketing services for Bacardi U.S.A. Inc., in a statement. “This time our goal is to help keep the troops connected with family and friends while they serve our country and we’re excited we can donate such a substantial number of calling minutes to help our service men and women do just that.”

Visitors to the 60 Second Cocktails fan page on Facebook also can download a complimentary summer entertaining guide that features signature 60-second drink recipes and summer entertaining tips featuring Bacardi U.S.A. brands Bacardi Superior rum, Grey Goose vodka, Bombay Sapphire gin and tequila Cazadores.