Beverage Industry

Lite Pom

June 28, 2011
Lite Pom inbody

Pom Wonderful expanded its Pom line of pomegranate juice cocktails with Lite Pom, a lighter version of its original Pom juice that is 100 percent natural and contains no added sugar or artificial sweeteners. Available in the produce section of grocery stores nationwide, Lite Pom comes in Pomegranate, Pomegranate Black Currant, Pomegranate Blackberry and Pomegranate Dragonfruit flavors. The new product contains the same antioxidants as original Pom, but with fewer calories, the company says. Lite Pom is available in a 16-ounce size of the brand’s curvaceous bottle for a suggested retail price of $2.49.

POM Wonderful LLC, Los Angeles
Telephone: 310/966-5800
Distribution:National
Ingredient statement: Pomegranate: Pomegranate juice from concentrate (50 percent), water (50 percent) and natural flavor.