Beverage Industry

Pucker partners with reality star to play matchmaker

June 14, 2011

Patti Stanger, star of Bravo's "Millionaire Matchmaker" is partnering with Pucker Vodka for its "Break Up and Match Up" program.

Beginning in June, Stanger will use her unique talent to pair fun and flirty flavored-vodka drinkers' personalities with equally spirited cocktails made from Pucker Vodka, a brand of Deerfield-based Beam Global Spirits & Wine.

"Patti's candid, outgoing personality and expertise in matchmaking is a perfect fit for a partnership with Pucker Vodka," said Kim Washington, senior director of vodkas with Beam Global Spirits & Wine, in a statement. "Just as Patti believes in the importance of finding the right match for your personality, we have created intense, playful Pucker Vodka flavors that match with fun-loving, sassy individuals."  

Stanger’s partnership with Pucker Vodka will give flavored-vodka drinkers a reason to shake things up. "If part of your life isn't working with your dynamic personality, it's time to get rid of the old and match up with what's right for you. Whether it's dumping your boring boyfriend, the hairdresser who won't listen to your personal style or the outdated cocktail you've been drinking, let's face it – it's time to break up," Stanger said in a statement. "I'm partnering with Pucker Vodka to spread the message that summer is the perfect time to find what fits with your fun personality, including your drink of choice."

Through Facebook, Twitter and media interviews, Stanger will offer tips and advice on the best ways to highlight one's personality to help flavored-vodka fans choose a drink that complements their full-of-life personalities and satisfies their individual tastes, the company says.