Beverage Industry

Mountain Dew Pitch Black, Supernova and Typhoon

June 7, 2011
Mountain Dew

PepsiCo’s Mountain Dew brand is bringing back three consumer-favorite Mountain Dew flavors: Mountain Dew Pitch Black, Mountain Dew Supernova and Mountain Dew Typhoon. For a limited-time, the three Moutnain Dew flavors will be released as part of the brand’s Back by Popular Dew-mand campaign. The program will re-launch Mountain Dew Pitch Black and Mountain Dew Supernova nationwide and Mountain Dew Typhoon will be available exclusively in 2-liter containers at Wal-Mart Supercenters.

PepsiCo, Purchase, N.Y.

Telephone: 914/253-2000

Internet: www.mountaindew.com

Distribution: National

Ingredients: Mountain Dew Typhoon: Carbonated water, high fructose corn syrup, citric acid, natural flavor, sodium benzoate, gum Arabic, caffeine, sodium citrate, glycerol ester of rosin, calcium disodium EDTA, brominated vegetable oil, Red 40 and Yellow 5.