Beverage Industry

V8 expands into juice-based energy drinks, shots

May 31, 2011
The Campbell Soup Co., Camden, N.J., expanded its V8 franchise with the announcement of V8 V-Fusion + Energy drinks and V8 Energy Shots. Each beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract, the company said.

V8 V-Fusion + Energy drinks are made with a blend of vegetable and fruit juices as well as green tea. Each single-serving 8-ounce slim can contains 80-mg. of caffeine and 50 calories. Available in Pomegranate-Blueberry and Peach-Mango, the energy drinks will launch at 2,400 Wal-Mart stores this month for $3.98 for each six-pack. For a limited-time, select locations will offer two cans of V8 V-Fusion + Energy for $1.

V8 Energy Shots contain 100 percent vegetable and fruit juices with green tea extract, which provides natural caffeine comparable to an 8-ounce cup of coffee, the company said. The 2.5-ounce shots are made with a blend of nine vegetable and fruit juices as well as vitamins A, C, E and B vitamins. The energy shots are available at convenience stores, supermarkets and drug stores in Colorado, Florida and Minnesota for $2.99 each 2.5-ounce shot or $4.99 for a two-pack of shots.