Beverage Industry

Budweiser gives worldwide fans a shot at ‘The Big Time’

May 17, 2011
Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.” The global program will fulfill young adults’ dreams by pairing them with stars and star teams to coach and mentor fans on their ultimate career. 

Cast through Budweiser’s social media sites, including Facebook and Chinese website Renren, “Bud United presents: The Big Time” will give millions of people from around the world a chance to make their dreams come true, such as racing professional racecar drivers, joining a global soccer powerhouse, pitching for a professional baseball team or walking a catwalk alongside legendary supermodels. 

Four winners will star in the show and be mentored by stars in their chosen “Big Time” profession. Each episode will focus on a different “Big Time” dream, such as becoming a racecar driver with help from Kevin Harvick or cooking with chef Hubert Keller in his Las Vegas restaurant. 

The reality show will be produced by a creative team led by @radical.media and co-executive producer of “The Amazing Race” Evan Weinstein. “Bud United presents The Big Time” will be distributed internationally by FremantleMedia Enterprises. 

“Talk about a dream project,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch InBev, in a statement. “We want to leverage Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to give our fans around the world a shot of a lifetime. Working with our partners, @radical.media and reality TV guru Evan Weinstein, we’ll bring Big Time dreams to life on an unprecedented global stage.” 

Individuals from around the world can submit a casting application through June 29 on Bud United’s page on Facebook or Renren websites. Based on casting videos, four Budweiser fans will be selected to compete for their shot at “The Big Time.”