Beverage Industry

Apple Infusion

January 1, 2005

Apple Infusion
Anheuser-Busch’s Bacardi Silver Low Carb Green Apple flavored malt beverage is available nationwide. Offering 4.5 grams of carbohydrates and 94 calories per 12-ounce serving, Low Carb Green Apple is sold in supermarkets, convenience stores, clubs, bars and restaurants. The new drink is supported by national television advertising, outdoor and print ads. Female-oriented cable networks such as Oxygen and Style will also be targeted by the new ad campaign.
The suggested retail price per six-pack of 12-ounce bottles is similar to other Bacardi Silver  products.
Bacardi Silver Low Carb Green Apple
Anheuser-Busch, St. Louis, Mo.
Telephone: 314/577-2000
Internet: anheuser-busch.com
Distribution: National

Natural sodas
Herbal Enterprises, a division of Ferolito Vultaggio & Sons, has reintroduced Soho Natural Sodas. The line of carbonated soft drinks is available in five flavors: Blueberry Soda, Root Beer, Lemon-Lime, Cola and Orange Soda. Each 23-ounce can features the New York City skyline, which the company says capitalizes on its New York roots. The drinks were initially launched in New York, New Jersey, Florida and Chicago, with national rollout scheduled this spring. Each can is sold for $0.99.
Soho Natural Sodas
Arizona Beverage Co., Lake Success, N.Y.
Telephone: 513/357-4750
Internet: arizonabev.com
Distribution: National
Ingredients: Lemon-Lime: Filtered carbon-ated water, cane sugar syrup, high fructose corn syrup, natural lemon and lime flavors, citric acid, sodium citrate  
Glowing spirit
Wingard recently launched EverGlo, an emerald-colored spirit from Amsterdam. The drink is a blend of triple-distilled vodka, tequila, caffeine and ginseng, and can be served as a cocktail mixed with ginger ale, or other mixers. The bottle features a glow-in-the-dark label, and each 750-ml. bottle is sold for $23.99.
EverGlo
Wingard Inc., Great Neck, N.Y.
Telephone: 516/328-2800
Distribution: National

Signature cocktails
Diageo recently launched Smirnoff Signatures, a line of prepared vodka-based cocktails. Available in Screwdriver, which is a blend of vodka, orange and tropical fruit flavors; and Cape Codder, which is a cranberry-vodka blend, the new ready-made drinks are sold in 750-ml. and 1.75-liter bottles. Each 750-ml. bottle retails for $8.99, and contains enough for six cocktails. The 1.75-liter bottle is sold for $14.99 and serves 14 drinks.
Smirnoff Signatures
Diageo, Stamford, Conn.
Telephone: 203/359-7100
Internet: diageo.com
Distribution: National

Eastern Germany-inspired lager
The Boston Beer Co. has debuted Samuel Adams Black Lager, a schwarzbier-style of beer typical of Eastern Germany. Featuring two-row Munich, Harrington and deep-roasted Carafa malts, and Noble hops from the Spalt region of Bavaria, the beer has a deep ruby color similar to porters and stouts. The beer is recommended served with steak tips, grilled salmon or pork chops. It is available in 12-ounce six-packs for $6.99 to $7.99.
Samuel Adams Black Lager
The Boston Beer Co., Boston, Mass.
Telephone: 617/368-5000
Internet: samadams.com
Distribution: National

Monkey mania
Canandaigua Wine Co. has introduced Monkey Bay Sauvignon Blanc from New Zealand’s Marlborough region. Named for a small bay within the Marlborough Coast’s Cloudy Bay, the grapes for Monkey Bay are sourced predominantly from the Rarangi vineyard in Marlborough’s Wairau Valley, close to where the Wairau River flows into Cloudy Bay and the Pacific Ocean. Monkey Bay's label was designed by Harkness Walker Design, creator of Australia’s Yellow Tail label, and features a leaping green monkey. The suggested retail price per 750-ml. bottle is $9.99.
Monkey Bay Sauvignon Blanc
Canandaigua Wine Co., Canandaigua, N.Y.
Telephone: 888/659-7900
Internet: cwvine.com
Distribution: National