Most Popular Stories

Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

Constellation Brands completes acquisition of Grupo Modelo's US beer business

Redd's Apple Ale branches out with the Redd's Apple Launcher

Lipton kicks off ‘Feel the Taste’ summer campaign

Vita Coco launches kids drinks line

Most Emailed Stories

Sweetener blending helps reduce calories, enhance taste

Sports and protein drinks share the glory

Tenth and Blake Beer Co. furthers the beer renaissance

Iced coffee more popular this season, survey shows

Growing preference for coffee one cup at a time, survey finds

2012 State of the Industry: Tea and Ready-to-Drink Tea

2012 State of the Industry: Dairy Drinks & Alternatives

Dairy alternatives grow, make their mark

Up Close With: Revolution Brewing

Digestive health ingredients get ‘gutsy’

Recent Discussions

CEO - 2012 State of the Industry: Energy Drinks

- A natural alternative for energy

- V8 Hint of Lime and Hint of Black Pepper

- Moskato Life

- Popeye Energy adds a classic touch

Print & Digital Edition Subscriptions

Beverage Industry Insider eNewsletter

Online Registration

Subscription Customer Service

Home » Last Drop: Friendly advice

Looking to read the full article? Register for free today!

Last Drop: Friendly advice

By Jennifer Zegler

May 10, 2010

Craft Brewers Conference and Mountain Dew provide evidence of the importance of social media in marketing, reports Jennifer Zegler, managing editor of Beverage Industry.

WANT TO READ MORE?

SIGN UP TODAY...IT'S FREE!

(and takes less than a minute)

Multimedia

Videos

Image Galleries

Jim Koch

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.

4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.

THE MAGAZINE

Beverage Industry Magazine

BI June 2013 cover

2013 June

The June 2013 Beverage Industry includes a cover story on Tenth and Blake Beer Co., as well as articles about MillerCoors and the Top 100 beverage companies of 2012. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.

Tea and RTD tea

View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED