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Home » Sports Drinks Experience Resurgence

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Sports Drinks

Sports Drinks Experience Resurgence

Rebranding and the emergence of no- and low-calorie varieties lead to rebound.

By Jessica Jacobsen

May 16, 2011

Trans

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Rebranding of category leading products as well as no- and low-calorie varieties has helped the sports drink market rebound in dollar sales as well as unit sales.

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