Beverage Industry

Diet Pepsi debuts tall, slim can

February 8, 2011


PepsiCo will showcase a taller new Skinny Can for Diet Pepsi at New York's Fall 2011 Mercedes-Benz Fashion Week, which is from Feb. 10 to 17. The new Diet Pepsi Skinny Can, available to consumers nationwide in March, will launch at a series of fashion events and celebrations, including an art installation by fashion commentator, Simon Doonan, and collaborations with designers, Charlotte Ronson and Betsey Johnson.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week," said PepsiCo’s Jill Beraud, chief marketing officer, in a statement. "Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world."

As part of the festivities, fashion commentator Simon Doonan, known for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located at 362 West Broadway in New York's fashionable Soho neighborhood Feb. 11. Featuring Diet Pepsi's slim new cans and incorporating Jonathan Adler designs, the window installation will fuse fashion and art, the company said. Following the New York Collections, the window display will be viewable to the public for the month of February.

"I'm thrilled to be working with Diet Pepsi in creating a truly one-of a kind window installation – one of my boldest creations yet – that fashion insiders, tastemakers and the public at large can all enjoy," said Simon Doonan, in a statement. "Along with the element of surprise, one of the best things about fashion week is the chic-sexy confidence exuded by attendees and models alike, and I've incorporated both into the display."