Beverage Industry

PepsiCo, Miller High Life support veterans

June 29, 2010

PepsiCo and MillerCoors announced summer programs that will provide support to U.S. veterans. PepsiCo’s Dream Machine Summer Recycling Challenge will support the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) when consumers recycle in Pepsi’s Dream Machines, which are available in select states. In addition, Miller High Life will donate up to $1 million to Iraq and Afghanistan Veterans of America when consumers return bottle caps or can tabs from select packages.

PepsiCo’s program will support EBV, which is a national program offering free experiential training in entrepreneurship and small business management to post 9/11 veterans with disabilities. The company will support programs when consumers use Dream Machines to recycle cans and bottles.

“There are few better times to thank the men and women of the United States armed forces for their sacrifice and service than Independence Day,” said Jeremy Cage, PepsiCo’s head of the Dream Machine initiative, in a statement. “We are proud that through the Dream Machine initiative, PepsiCo will help many of our veterans receive valuable job training.”

The Dream Machine recycling initiative was created in partnership with Waste Management and was developed to support PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. The Dream Machines were introduced in April and are available at select locations in North Carolina, Oklahoma, Florida, Pennsylvania and California. The program is part of PepsiCo’s Dream Machine Summer Recycling Challenge, a national call to action asking Americans to commit to recycling every can and bottle from summertime cookouts.

MillerCoors’ “Give a Veteran a Piece of the High Life” program will donate $0.10 from every bottle cap or can tab from specially marked packages of Miller High Life and Miller High Life Light returned to participating retail accounts or via mail between July 1 and Sept. 30. The proceeds, up to $1 million, will provide veterans with a variety of High Life experiences, including tickets to professional sporting events, concerts and outdoor adventures throughout the summer.