Beverage Industry

New Leaf Brands doubles lemonade production

July 27, 2010

New Leaf Brands Inc., Old Tappan, N.J., has doubled production of its new lineup of lemonades, which have sold out for the second time since market introduction in April, the company reported. Additionally, the company said its Homemade Lemonade flavor was the No. 1 New Leaf beverage distributed by Manhattan Beer in the New York City metro area in June.
 
Manhattan Beer launched an expanded campaign in April to distribute the line in the New York metro area, more than doubling the previous distribution of New Leaf. Beverages were re-shelved with proprietary merchandising displays at consumer eye level and stocked with New Leaf's green glide rack at new and existing accounts, the company said. Manhattan Beer also began distributing New Leaf's new product line of four lemonades made with 6 to 10 percent fruit juice and sweetened with organic cane sugar. 
 
"Our New Leaf marketing campaign has been a tremendous success and demand for New Leaf continues to grow,” said Bill DeLuca, senior vice president of sales and marketing for Manhattan Beer, in a statement. “The summer heat is driving demand even greater, especially for the Homemade Lemonade flavor which has been our top selling New Leaf flavor beverage in June and July to date."