Beverage Industry

Jamba Juices launches its first vegetable smoothie platform

March 15, 2011

Jamba Juice Co., Emeryville, Calif., launched of its first ever fruit and vegetable smoothie platform. Innovatively created to provide three full servings of fruits and vegetables in each 16-ounce serving, the Jamba Juice Fruit & Veggie Smoothies are available in three flavors: Berry UpBeet, Apple 'n Greens and Orange Carrot Karma.
 
A blend of berries and vegetable juices, Berry UpBeet combines the flavors of strawberries and blueberries with the juices from carrots, beets, broccoli and lettuce. Apple 'n Greens blends apple-strawberry juice with the juice from dark leafy green vegetables, carrots and lettuce, and adds spirulina, peaches, mangos and bananas. Orange Carrot Karma is a blend of carrot juice, orange juice, mangos, bananas and ice. The smoothies contain less than 250 calories in each 16-ounce size.
 
"We know how important it is to get your daily recommended servings of fruits and vegetables, but we also know how difficult it can be," said Susan Shields, senior vice president and chief marketing officer of Jamba Juice, in a statement. "For 20 years we have been providing our fans with real whole fruit in our great tasting, better-for-you smoothies, but we had yet to incorporate fruits ever important cousin, vegetables. With the Jamba Fruit & Veggie Smoothies we are not only providing a convenient way to get your daily servings of fruits and vegetables, but one that tastes great."