Beverage Industry

Dream Water enters NYC

December 7, 2009

Sarpes Beverages, Miami, released Dream Water and Dream Water shot in New York City though a retail partnership with the Duane Reade drug store chain. The products are now available in the city’s five boroughs.

Dream Water combines GABA, melatonin and amino acid 5-htp (tryptophan) to help consumers relax and sleep, the company says. Dream Water 2.5-ounce shot is available in "Lullaby Lemon with hints of tea" and "Snoozeberry," with a Blueberry and Pomegranate flavor. In January, Duane Reade stores also will carry Dream Water in 8-ounce bottles, featuring the two flavors "Lullaby Lemon with hints of tea" and "I dream of Kiwi…and Plum."

To celebrate the launch, Duane Reade will offer one free Dream Water shot with the purchase of any Duane Reade’s private-label DeLish food products.