Beverage Industry

Vitaminwater Stur-D

October 25, 2010

Glaceau, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced the addition of Vitaminwater Stur-D to its lineup of enhanced water. The variety is fortified with vitamin D and calcium to help support strong bones in a blue agave, passion fruit and citrus flavor blend. Vitaminwater Stur-D contains 5 percent juice and derives its blue color solely from fruit, the company said. Each 8-ounce serving of Vitaminwater Stur-D contains 10 percent of the daily value of vitamin D and calcium to help support strong bones, 120 percent of the daily value of vitamin C to help the body make the collagen necessary to support joints, and 40 percent of the daily value of vitamins B3, B5, B6 and B12. The new addition to the Vitaminwater line will be available in December for a suggested retail price of $1.49.

The Coca-Cola Co., Atlanta
Distribution: National
Ingredients: Reverse osmosis water, pear juice from concentrate, crystalline fructose, cane sugar, less than 1 percent of: calcium phosphate, natural flavors, vitamin C, citric acid, pectin, fruit juice, magnesium lactate, calcium lactate, potassium phosphate, rebiana, vitamin B3, vitamin B5, vitamin B6, vitamin D3 and vitamin B12.

For more new beverages, visit Beverage Industry's New Products page.