Beverage Industry

Starbucks Via Ready Brew Flavored Coffees

October 11, 2010


Starbucks expanded its Via Ready Brew line with the addition of four flavors – Vanilla, Mocha, Caramel and Cinnamon Spice. Via flavors contain a blend of 100 percent natural roasted Arabica coffee, sugar and natural flavors and were inspired by some of Starbucks’ most popular beverage flavors, the company says. The Vanilla flavor has a rich, sweet vanilla taste, the company says. The Mocha variety pairs coffee with a deep dark chocolate taste, Starbucks says. Formulated for indulgence, the Caramel variety has a buttery, silky flavor, it says. Cinnamon, ginger and other spices combine for a balance of sweet and spicy in the Cinnamon Spice Via variety. The Vanilla, Mocha, Caramel and Cinnamon Spice Via flavors will be available in six-packs for $6.95 at Starbucks stores.

Starbucks Coffee Co., Seattle
Telephone:
888/622-4044
Internet: www.starbucks.com
Distribution: National
Ingredients: Vanilla: Arabica instant coffee blend with natural flavors and cane sugar.

For more new beverages, visit Beverage Industry's New Products page.