Beverage Industry

Absolut Berri Acai

March 26, 2010


Pernod Ricard USA expanded its Absolut vodka brand with the launch of Absolut Berri Acai. The variety combines acai, blueberry and pomegranate flavors. As with all Absolut flavors, Absolut Berri Acai is made from all natural ingredients and contains no sugar or added preservatives, the company says. The product is packaged in Absolut’s signature shaped bottle with purple-blue hues to reflect the berry blend. Absolut Berri Acai will be available in 50-ml., 750-ml., and 1-liter bottles. The suggested retail price for the 750-ml. bottle is $19.99.
 
Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.absolut.com
Distribution: National