Beverage Industry

Sleepytime Vanilla

December 3, 2009


The Hain Celestial Group added Celestial Seasonings Sleepytime Vanilla to its line of herbal teas. The variety adds vanilla to original Sleepytime’s chamomile, spearmint and lemongrass formulation. Sleepytime Vanilla is Celestial Seasonings’ first new flavor addition to the product family in more than two decades. In addition, a new package design was created, which displays the Sleepytime Bear and emphasizes the calming ingredients and relaxing flavor. A 20-tea-bag count box retails for $2.99.