Beverage Industry

Vitaminwater Connect

March 22, 2010


Glaceau, a subsidiary of The Coca-Cola Co., released Vitaminwater Connect, the flavor designed and chosen by Vitaminwater’s Facebook fans. The Black Cherry-Lime flavor is made with caffeine and eight key fortifications, including B vitamins. Connect’s flavor, functional benefits and label design all were chosen by 116,000 unique Facebook users, the company says. Vitaminwater Connect will be available nationwide in 20-ounce bottles for a suggested retail price of $1.49.

Glaceau, Whitestone, N.Y.
Telephone: 877/452-2328
Internet: www.vitaminwater.com
Distribution: National
Ingredients: Reverse osmosis water, crystalline fructose, cane sugar, less than 0.5 percent of: fruit and vegetable juice, citric acid, ascorbic acid, natural flavor, magnesium chloride, niacinamide, calcium panthothenate, calcium lactact, zinc gluconate, potassium phosphate, vitamin A palmitate, alpha-tocopheryl acetate, pyridoxine hydrochloride, natural caffeine and vitamin B12.

For more new beverages, visit Beverage Industry's New Products page.