Beverage Industry

Smirnoff Blue Label Spiced Root Beer and Dark Roasted Espresso

March 16, 2010


Diageo’s Smirnoff brand added two new flavors, Spiced Root Beer and Dark Roasted Espresso, to its Blue Label portfolio of 100-proof vodkas. The Spiced Root Beer and Dark Roasted Espresso flavors include super-premium ingredients and provide a smooth taste experience, the company says. The two flavors will be available nationwide at retailers in 50-ml., 375-ml., 750-ml., 1-liter and 1.75-liter sizes. A 750-ml. bottle of Spiced Root Beer or Dark Roasted Espresso retails for $16.99.

Diageo, Norwalk, Conn.
Telephone:
203/229-2100
Internet: www.smirnoff.com
Distribution: National