Beverage Industry

42Below partners with media outlet to launch web series

January 17, 2011

Bacardi U.S.A. product 42Below vodka, Coral Gables, Fla., has partnered with Vice, a media outlet, to debut “League of Two,” a new web series that explores the nature of creative partnerships. Seven webisodes profile several dynamic duos in the field of music, film, food, fashion and design.

“A brand that celebrates independent spirit, creativity and being a bit different from the rest, 42Below vodka saw an opportunity to showcase thriving creative duos with the League of Two, so we jumped at it,” said Joe Metevier, brand director of 42Below vodka, in a statement.

The seven webisodes can be viewed at http://vbs.tv/leagueoftwo.

The first webisode featured creative tycoons Andy Spade and Anthony Sperduti, who are behind the hybrid design agency Partners & Spade, located in Manhattan's NoHo district.

A new profile can be seen on the following dates: Jan. 18 about electro-pop lifestyle band Yacht; Feb. 1 about designers for menswear line Duckie Brown; Feb. 15 on two culinary architects from London; March 1 a duo to be announced; March 15 on a New York-based architectural design duo; and March 29 on a Montreal-based electrofunk duo.