Power Trip has become the official energy drink of the Buffalo Bills, and will be the exclusive energy drink and energy shot at Ralph Wilson Stadium, the company announced. The partnership will include product sampling during game days inside the Bills Field House and parking lots of Ralph Wilson Stadium, along with advertising and promotional opportunities.

 

“As a native of the area, I am proud and excited to be partnered with the football team and organization that I’ve been a fan of since a kid,” said Doug Stuart, founder and president of Power Trip Beverages. “The Buffalo Bills are a top brand in Western New York and Power Trip is thrilled to partner with them during their historic 50th season. We know that the Power Trip partnership with the Bills will have great energy and we look forward to extending our brand to Bills fans all across the region.”

 

In addition, Power Trip announced it has hired Randy Lockhart as Northeast regional manager and Gary Dukes as director of international sales.