Beverage News

Pepsi Max searches for most passionate fans

January 16, 2012
/ Print / Reprints /
/ Text Size+

PepsiCo, Purchase, N.Y., launched the "Pepsi Max for Life" video contest, a national search to find the brand's most passionate fans. Consumers who visit the brand’s Facebook page can enter the contest by uploading and submiting a video that is 60 seconds or shorter detailing why they deserve to win a lifetime supply of Pepsi Max.

Two winners will be selected: one by Pepsi Max, based on creativity, inspiration and entertainment value; the other by the Pepsi Max Facebook community. Consumers have until Feb. 13 to upload their videos. Public voting will be from Feb. 14 to 18.

"We already know we have great fans," said Amy Wirtanen, senior marketing director of Pepsi Beverages Corp., in a statement. "The 'Pepsi Max for Life' video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand."

Along with the online video contest, Pepsi Max, which is the official soft drink of the NFL, will bring the contest to life at the NFL Experience during Super Bowl XLVI week in Indianapolis. NFL fans can participate in the interactive "Pepsi Max for Life" display inside the NFL Experience taking place at the Indiana Convention Center from Jan. 27 through Feb. 4.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked