Packaging innovations from Fiji Water, Malibu Rum and more

February 23, 2010
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From bottled water to spirits, packaging innovations have taken a foothold in several beverage categories of late. Some companies have moved to multi-packs and even single-serve bottles for their products while others are putting their label design in the hands of the consumer.

On-the-go packaging
Fiji Water, Los Angeles, launched a six-pack of 330-ml. bottles, which it dubbed Mini & Mobile packaging. The newest addition to the Fiji Water family of products will be available at retailers nationwide this month for a suggested retail price of $5.49.

Six packs of coconut juice
Amy & Brian Coconut Juice, Vancouver, Wash., has added six-packs of 10-ounce cans to its portfolio of coconut items. The company hopes to reach kids and female consumers with the smaller cans.

Single-serve PET bottle
Sambazon Inc., San Clemente, Calif., launched its new Antioxidant Elixir in a custom, single-serve PET bottle made by Amcor PET Packaging. The 11-ounce bottle, wrapped in a full-body PET shrink label, is the company’s first foray into PET bottles; Sambazon uses HDPE for its other organic beverages.

Personalized bottle design
Pernod Ricard’s Malibu rum brand is inviting consumers to create their own bottle designs through its Malibu By U initiative. Starting in April, the Purchase, N.Y.-based company is distributing gift cartons with materials to create the design at retail locations. It also plans to launch a Web site where consumers can use tools to customize an online version of the bottle and rate the designs.

Twist closure
Old Orchard, Sparta, Mich., has tapped Crown Closures Americas, Philadelphia, for a brightly colored twist closure on its new Very Cherre Montmorency Tart Cherry juices. The juices are packaged in bulbous glass bottles by Saint-Gobain, Muncie, Ind., topped with the caps in four colors: blue, red, purple and green.

Soda fountain label
Big Red Inc., Austin, Texas, has revamped the label of its Big Red Vanilla Float to give it “a nostalgic soda fountain look,” the company said, in a statement. The company is paying homage to the origins of the soft drink industry, it said, by placing the new labels on its 20-ounce bottles and decorating its 12-packs of 12-ounce cans in the same manner. The new design will appear in the first quarter of 2010.

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