Not Such a Sweet Deal

May 1, 2007
/ Print / Reprints /
/ Text Size+

Not Such a Sweet Deal

Sarah Theodore

The beverage industry, which has widely used high fructose corn syrup as a sweetener since the early 1980s, might be considering other options these days — and not for the reasons you might expect.
For several years, the nutrition community has engaged in a debate over sugar vs. high fructose corn syrup. On one side, some nutritionists blame the switch to high fructose corn syrup in soft drinks, as well as other beverages and foods, for the obesity epidemic. They argue that the body processes HFCS differently than other sweeteners, affecting metabolism. Proponents of the ingredient say its blend of fructose and glucose replicates that of table sugar, and that the body deals with them both the same way.
But the nutrition debate pales in comparison to today’s environmental debate, and like so many conflicts, the sugar vs. high fructose corn syrup battle might be decided by market pressures rather than nutrition arguments. Rising corn prices resulting from demand for ethanol fuel are putting the squeeze on companies that rely on high fructose corn syrup to sweeten their products. Corn prices rose to a 10-year high in February based on demand for ethanol production.
“The price increases that we’re seeing for corn and high fructose corn syrup are unlike we’ve seen in many a year. We’re clearly feeling the pinch and it’s been tough,” said a Coca-Cola foodservice executive at the Reuters Food Summit in Chicago, according to the news agency.
John Brock, chief executive officer at Coca-Cola Enterprises, was quoted in a recent International Herald Tribune report on the issue, saying, “We, as an industry, are facing unprecedented issues on cost.”
The pricing situation for both corn sweeteners and sugar is complicated, and has brought about its own ugly debate over the mix of supply, demand, government subsidies and import quotas that govern the corn and sugar markets.
Beverages are not the only products affected by the rising costs — food prices overall are expected to increase, leading some to predict that the food vs. fuel battle will only grow as we try to balance the need for alternative fuel options with affordable food.
The beverage industry will, of course, need to figure out how to deal with the cost increases in the short term. From an even broader perspective, it also will be interesting to see which sweetener companies choose if prices eventually reach equal levels.
Sneak Peek
Cover Story — Nestlé USA
Special Report — Top 100 Beverage Companies
Category Focus — Sports drinks
Global Report — Mexico and Central America
Packaging — Secondary packaging
Beverage R&D — Formulator’s Roundtable

Cover Story — New Belgium Brewing
Special Report — State of the Industry
Beverage R&D — Certified products
Packaging — Inspection equipment
Bonus — Beverage Product Guide

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px