Celsius Holdings Inc.,
Delray Beach, Fla., announced several new partnerships, including RL Lipton, a beer and soft drink
distributor in northern Ohio, for distribution of its Celsius
calorie-burning beverage. The company also signed Bernick’s Beverages & Vending
for distribution in central and northern Minnesota and western Wisconsin,
and Alaska Distributors Co., for distribution in Washington. In addition, the company says its
products now are available in Meijer Supercenters and Walgreens stores in
Vital Lifestyle Water,
Calgary, Alberta, has signed with Southco
Distributing of Goldsboro, N.C., to carry its
products in North Carolina, South Carolina, Virginia, West Virginia,
Tennessee and Ohio. Vital Lifestyle waters contain vitamins and minerals
and are sweetened with Fruit Up fruit extract.
Ann Thrupp, head of Fetzer
Vineyards’ sustainability and
environmental efforts, has been appointed to the National Research
Council’s Committee on 21st Century Systems Agriculture. As part of
the National Academy of Sciences, the committee will produce a study with
the goal of increasing environmental awareness and understanding and
adopting sustainable agriculture practices worldwide.
Cadbury Schweppes Americas Beverages has signed an agreement with CKE
Restaurants, parent company of Carl’s Jr.
and Hardee’s restaurants, for fountain beverage sales. CSAB will have
two fountain brands available in all U.S. Carl’s Jr. and
Hardee’s restaurants, including Dr Pepper and either Diet Dr Pepper
or Squirt, depending on location.
Beam Global Spirits and Wine,
Deerfield, Ill., says it has reorganized its DeKuyper cordial and liqueur
line into five product families based on usage occasions. The new segments
include DeKuyper Luscious, DeKuyper Burst, DeKuyper
Pucker, DeKuyper Signature and DeKuyper Flavored Brandy, and are based on
flavor profile and whether the liqueur is used as a mixer, sipper, shot or
after-dinner drink. New product packaging and merchandising that reflects
each family will support the re-positioning.
Castle Brands Inc., New
York City, has entered into an agreement with Autentica Tequilera to
develop and launch a new brand of super-premium tequila called Tequila
Tierras Autenticas de Jalisco. Castle Brands will be the exclusive importer
and marketer of Tierras in the United States.
Pernod Ricard USA, White
Plains, N.Y., has placed a full-page ad in the Sports
Illustrated Swimsuit Issue to help combat
underage drinking. The ad is aimed at parents and encourages them to accept
responsibility for controlling potentially harmful behavior by their
“We could not think of a better platform for our
message ... one in which our message would be so seemingly out of
place, so disruptive, that readers couldn’t help but notice
it,” said Dave Warren, co-founder of Fly Communications, which
created the campaign.
WheyUp, Gilbert, Ariz.,
says its products will be sold at 140 Ralphs Grocery stores beginning in
the second quarter of 2008. WheyUp is a sports drink that contains 20 grams
of whey protein.
Jetset Beverages Inc. signed
an agreement with BevMo! beverage stores to carry its product line of
energy drinks and energy mixers California and Arizona.
has expanded the curriculum to be offered by Glazer’s Beverage
University, the company’s eLearning educational Web site, to include
Wines of the World, a seven-unit program on wine production in each of the
world’s major wine producing countries, including France, Italy,
Germany, Spain, Portugal, Australia, New Zealand, Chile, Argentina and the
United States. Within each country, the program focuses on production
zones, geography, the impact of soil and climate on the vinification
process, production methods, major grape varieties and the wines they
produce, as well as quality classification and wine laws as they pertain to
Florida Beverage Sales of Pensacola will distribute DNA Energy Drink in a territory that covers
Florida’s Panhandle to Jacksonville and into Mobile, Alabama.
Hiball Energy, San
Francisco, will now be available through Whole Foods Markets nationwide,
the company announced. The products will be distributed by United Natural Foods Inc.
“Hiball is a great fit for Whole Foods Market
because it's a unique product in a cool-looking package that offers an
alternative to the standard energy drink,” said Perry Abbenante,
Whole Foods Market’s senior global grocery coordinator, in a
New Belgium Brewing, Fort
Collins, Colo., has pledged a portion of its sales to help the planet
through One Percent for the Planet, a group of about 800 businesses, 1,500
nonprofit organizations and consumers. The company says the pledge will
support nearly 150 sustainability-oriented nonprofits in 2008.
Burn Energy Drink is now
available for sale via an online store at sourcedrinks.com. The company
will promote its online store through consumer advertising in markets where
it does not currently have retail distribution.
Diageo Chateau & Estate Wines has agreed to acquire Rosenblum Cellars for $105 million. The company says the acquisition
gives it a brand primarily focused on Zinfandel, filling an important
strategic spot in the lineup. The transaction is expected to be complete in
the first quarter of the year.