Make a Date With Beverage Industry

April 1, 2004
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Makes a Date With Beverage Industry

Sarah Theodore

As the weather has warmed up during the past few weeks, I‘ve found myself thinking a lot about summer. Here in the Chicagoland area, we‘ve learned to pack as much as possible into those few months of the year, and inevitably the weeks and weekends get booked up before you know it. That‘s why I wanted to take the opportunity in April to remind you to save a date this summer for Beverage Industry.
We are gearing up for our fifth annual Beverage Industry New Products Conference, June 15-16 at the Fairmont Hotel in Dallas, and for everyone who develops, markets or even thinks about new products, this is a must-attend event. Packed with beverage companies, retailers and industry experts, this year‘s line-up promises to be one of the most interactive, well-rounded and informative yet.
For the first time, we have asked Stephen Goldstein, president of Foodthinque and director of research and development for the Culinary Institute of America, to host a new products contest. If you‘ve ever thought there must be a better process for coming up with product ideas, you‘ll want to meet Stephen. We‘ll even publish the best product idea and the team that creates it in an upcoming issue of the magazine.
Presenting views from the battlefield, John Carson, chairman, president and chief executive officer of Marbo Inc., will discuss understanding real consumer trends and defining success in “Challenges for Successful New Product Launches”; and Marcel Nham, Cadbury Schweppes Americas Beverages‘ director of marketing, Hispanic brands and ingredients, will talk about “Rebranding for the New American Consumer”.
Bill Hargis, chief executive officer at the Switch Beverage Co., will discuss something many start-up companies must consider — making a hybrid distribution system work; and Lance Collins, chief executive officer at Fuze Beverages, will talk about the obesity crisis and possible beverage industry solutions. Ralph McRae, chairman, president and chief executive officer at Leading Brands will discuss “Coordinating Product Development and Innovative Marketing”; and Donna Bimbo, president of ChampionLyte, will talk about health and diet concerns in “Beverage Development for Optimum Health”.
We‘re also happy to have the perspective of two retailers at the conference. Debbie Wildrick, category manager, new product development, non-alcoholic beverages at 7-Eleven, will talk about how her company grows its business through new product development; and Mary Mulry, senior director of research, development and standards at Wild Oats Markets Inc., will talk about recent trends in low-carb products, diet and natural products as well as how retailers evaluate new beverage products.
Kim Feil, chief executive officer at Mosiac InfoForce, will speak about “Competition, Consumers and the Challenges of Retail Innovation”; Joan Schneider, president of Schneider & Associates, will share her expertise in product development as well as consumer survey insights; and Tom Vierhile, general manager at Marketing Intelligence Service, will talk about new beverage launches and worldwide trends, drawing upon MIS‘s vast Producscan network.
So mark your calendars for June 15 and 16 in Dallas, and take time out of your summer to hear these dynamic speakers.

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