It’s fairly common in business, psychology and elsewhere to incentivize the type of behavior one desires. Within the beverage industry, sales and marketing departments rely on numerous incentive programs, both internally with staff and externally with retailers.
Beverage Industry recently surveyed a sample of its readers to gain insight into the size and makeup of current delivery fleets, future vehicle purchase plans, as well as operational concerns and strategies.
Tires, by a wide margin, are the top maintenance cost for most beverage fleets. Containing these costs requires frequent, thorough inspections and diligently maintaining proper tire pressure to prevent a tire’s early demise.
Tire technology is not a category that is immune to ongoing technology advancements. To gain some insight into this progression, I visited with Gary Enterline, product category manager for Greenville, S.C.-based Michelin Americas Truck Tires. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle.