Articles Tagged with ''natural''

Pop Water

Branding, entertainment and artist management company Atom Factory will launch a new, all-natural beverage line called Pop Water in January.


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PartyAid

LifeAid Beverage Co. launched PartyAid, a functional beverage formulated to enhance, replenish and restore the body and mind before, during or after a night of partying.


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Juicy Juice Fruitifuls

To provide consumers with a healthy and flavorful juice option for children, Nestle USA launched Juicy Juice Fruitifuls, which is a line of all-natural juice drinks with 35 percent less sugar than regular juice and a full serving of fruit in each single-serve carton.


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A growing base for vanilla

Traditional flavor sees increased usage on- and off-premise

Beverage manufacturers have more options to choose from these days when developing flavor profiles for new products, but many are sticking to an ingredient with a long-established history — vanilla. 


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The buzz about Honeydrop

Brand eyes expansion, helps bee population
With a lineup of six SKUs that are sweetened with a tablespoon of honey in each bottle, Brooklyn, N.Y.-based Honeydrop Beverages has a synergistic tie to the creatures that provide its natural sweetener.
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Trailblazing the path to success

Better-for-you trends help natural foods sector grow
These days, consumers have a plethora of choices to make while they’re shopping for beverages. Besides the flavor, brand or product type, they’re bombarded with statements like “low sodium,” “low calorie,” “natural” and “organic.” According to “Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” from market research publisher Packaged Facts, New York, 37 percent of U.S. adults buy organic groceries and 56 percent of U.S. adults buy packaged food products marketed as “all natural.” 

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Marley’s Mellow Mood Lite

Marley Beverage Co. expanded its line of all-natural relaxation beverages with Marley’s Mellow Mood Lite, a low-calorie version of Marley’s Mellow Mood beverages. Marley’s Mellow Mood Lite is half lemonade, half tea and contains 40 calories in each 8-ounce serving. 


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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