Citrus flavors, such as lemon, lime, grapefruit and orange, whether alone or in combination with other flavors, have consistently remained a favorite of consumers and beverage-makers.

Consumers are continuing to purchase organics despite the lingering pressures the recession has brought to their wallets.

From marketing to men, more natural products and slim cans, soft drink makers continue to pour life into a category that could use some more fizz.

Health and wellness continue to be points of interest for the beverage industry not just in the United States, but for other countries and regions as well. On the global scale, “no additives and preservatives” is the top health position for juice and juice drinks launched from Oct. 10, 2010, to March 11, according to Innova Market Insights, Duiven, The Netherlands.

Herbs and botanicals find niche in functional beverage formulations.

Traditional flavors remain the favorites of beverage companies introducing new products, but new flavor trends also are on demand.

Low-calorie, natural, organic and low-sugar are most popular claims made by beverage manufacturers targeting the younger demographic.

The Institute of Food Technologists held its annual meeting and food expo in Chicago in July, featuring many flavor, color, sweetener, protein and fortification innovations.