These days, consumers have a plethora of choices to make while they’re shopping for beverages. Besides the flavor, brand or product type, they’re bombarded with statements like “low sodium,” “low calorie,” “natural” and “organic.” According to “Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” from market research publisher Packaged Facts, New York, 37 percent of U.S. adults buy organic groceries and 56 percent of U.S. adults buy packaged food products marketed as “all natural.”
Tea Forté Inc. launched its new line of Tea Forté Skin-Smart Teas, developed to promote healthy skin from within, the company says. The U.S. Department of Agriculture (USDA) organic and Fair Trade certified teas are blended to further the detoxifying effect of polyphenols to fight the visible signs of skin aging, the company adds.
Tea continued to capitalize on a positive year in both the bagged and loose leaf tea segment as well as the ready-to-drink (RTD) segment. RTD showed the most growth at 8.5 percent for more than $2.3 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Bagged and loose leaf tea sales experienced a 1.8 percent increase for more than $782.5 million, the market research firm’s data states.
Orgain Inc.expanded its line of Orgain ready-to-drink nutritional shakes for adults with the introduction of an organic, nutritional shake formulated specifically for children. Orgain Healthy Kids is sold in 250-ml. aseptic cartons and available in Chocolate, Strawberry and Vanilla flavors. The packaging carries the same minimalist design cues from the first Orgain brand, but adds a cartoon monkey and fresh ingredient images to entice children, the package design firm says. Orgain Healthy Kids launched nationally at Whole Foods Market stores and is available for $2.39-$2.49.