Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.
Whether it’s commenting on a Facebook post, calls to local representatives or voting for the “best” celebrity dancer, Americans are not shy about sharing their opinions. As it begins a new industry-funded research and promotion program, the U.S. Department of Agriculture (USDA) is hoping that holds true as it recently requested public comment for the proposed Organic Research, Promotion and Information Order.
Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.