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- BEVERAGE R&D
Anheuser-Busch InBev (AB InBev), Leuven, Belgium, and Constellation Brands Inc., Victor, N.Y., announced a revised agreement that establishes Chicago-based Crown Imports as the No. 3 producer and marketer of beer in the United States through a complete divestiture of Grupo Modelo’s U.S. business.
Supporting its motto, “Everybody loves big cans,” Moat Mountain Brewing Co. launched its Bone Shaker Brown Ale in 24-ounce Rexam cans.
With a goal of creating a cohesive look to create brand recognition and communicate the quality of its Belgian-style ales, Ommegang Brewery enlisted the help of Duffy & Partners, Flower City Printing and AR Metallizing.
“King of Beers” takes on a new meaning for Anheuser-Busch’s new Budweiser Black Crown beer, which won national distribution through the brand’s Project 12 initiative.
In 2012, the total U.S. beer market grew by 1 percent; however, craft beer grew 15 percent in volume and 17 percent in dollar sales, representing a total barrel increase of nearly 1.8 million, according to preliminary data from the Brewers Association, Boulder, Colo.
Named after former Chicago White Sox Major League Baseball player Frank Thomas, also known as “The Big Hurt,” Big Hurt Brewing Co. launched Big Hurt Beer (BHB) in cans and BHB MVP in bottles.
The Boston Beer Co. launched a limited-release variety pack featuring six different India Pale Ales (IPAs) that put innovative twists on traditional styles, the company says.
Tecate, a brand of White Plains, N.Y.-based Heineken USA, launched a new advertising campaign targeted at Spanish-speaking men in the United States.
Full Sail Brewing Co. released the second beer in its Pub Series: Extra Special Bitter (ESB).
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