This month, Diageo North America will launch a limited-edition holiday beer under the Guinness brand name.

According to a study by Kelton Research on behalf of Miller Lite, more than half of Americans gather with friends or family the night before Thanksgiving. This year, Chicago-based MillerCoors’ Miller Lite brand is sponsoring some of those get-togethers by giving away $50,000 toward what it’s calling “Beersgiving” celebrations.

 Marrying Belgian brewing and American craftsmanship, Duffy & Partners designed Brewery Ommegang’s brand identity to honor the brand’s heritage and celebrate the innovation of American craft brewing, it says.  

Milwaukee-based Lakefront Brewery Inc. will introduce its Black Friday imperial India-style black ale on Black Friday, Nov. 23.

 Beer production today is on the rise as more knowledgeable consumers seek higher-quality premium and craft beers.   

Using one of the largest “focus groups” in Budweiser history, Anheuser-Busch collected feedback at summer-long, nationwide sampling events involving thousands of consumers in order to select three beers for its limited-edition Budweiser Project 12 sampler pack.

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.

Oskar Blues Brewery and Ska Brewing partnered to create a canned beer celebrating the 10-year anniversary of the introduction of Dale’s Pale Ale in cans.

Narragansett Brewing Co. launched a limited-edition Narragansett Imperial India Pale Ale (IPA) in celebration of 122 years in business.

Deschutes Brewery is bringing back its Red Chair Northwest Pale Ale from January through April.